Without any doubt, from the past several year’s Twitter is used as a demanding platform for businesses. Various businesses are adopting social media platforms to instantly connect with their target audience. You can invest as much as the time you want on the Twitter platform.

As we all know the role of social engagement in adding value to the brands. But, it is quite important to track the results of your work on your business. This step helps you get a hold on your audience as you can offer them more personalized solutions. There are various Twitter marketing tools that you can use to analyze your Twitter content and audience.

In this write-up, we are going to learn about the top 10 tools that help you in analyzing the type of content that attracts the audience and engagement rate. With the below-mentioned tools, you can boost your Twitter marketing approach to the next successful level. Let’s have a look at the top 10 analytics tools that provide the right information about your business.

10 Tools to Analyze Your Twitter Marketing and Content-

1. Sprout Social

It is yet another tool used for social media management and analysis. If you are a Twitter marketing company then adding this tool is important to boost your Social media results! It helps you in checking the engagement rate and publishing the right content at the right time. If you want robust Twitter results then Sprout is the best option.


  • Helps in determining the performance of tweet
  • Discover new topics
  • Boost engagement on your Twitter account

2. Native Twitter analytics

If you want to make the best decisions for your business then add this social media tool in your strategy. It is a perfect choice for managers looking to boost their social media results at the start of their digital venture. The tool lets you analyze your account and offers the best solutions that will help you step up in the marketplace. The best part about this tool is its demographic data analytics. You can determine accurately about your spectators and type of content they are looking for their needs.


  • Help to find trending tweets
  • Find the right audience
  • Boost engagement rate

3. Brand24

To stay ahead in this tough competition, it is important to check your results from time to time. Brand24 is a social media tool that helps provide you with the complete Twitter analysis report. To stay informed about the latest happenings on Twitter, it is good to check trending hashtags. Brand24 tool easily assesses the trending hashtags for Twitter ads agency campaigns.


  • Check trending hashtags
  • The idea about the total number of results
  • Approximate social media reach
  • Total number of interactions;
  • Number of social media likes and shares

Also, read –  Twitter Marketing: Definite Way To Connect 

4. Mentionmapp

If you want to explore content related to your business then Mentionmapp is the best Twitter analytics tool. To make your social media campaign a successful one you can also choose content marketing services to create some compelling content for your business. This way you can do completely differently and generate more numbers and graphs in your monthly analytics report.



  • Visualizes user interactions
  • Discovering new content type
  • Hashtags to your business
  • Track real users

5. Union Metrics 

Want to optimize our post with the right keywords? If yes, then Union metrics is the best analytics tool that helps in managing your social data. The comprehensive social analytics tool helps you monitor your Twitter and also provides automated reports to make the right decisions for your business. The real-time solutions offered by the tool boost the overall performance of your Twitter campaign on the platform.


  • Affordable
  • Competitive analysis
  • Optimize posts
  • Competitor analysis

6. Tweepsmap

To get the utmost results from your business campaign you need to in-depth analytics report of your social media accounts. The better you analyze your reports, the better solutions you can offer to your audience. The Tweepsmap tool lets you map your followers and recognize key demographics to boost the engagement rate. Using the right social media practices and creating high-quality content and campaigns boost the performance of your brand.


  • Offering complete audience demographics
  • Easy to use
  • Helpful insights

7. Quantity

Quintly is one more tool to check audience and follower analysis on the Twitter platform. It provides complete tracking for several social platforms, including Facebook, Twitter, YouTube, and more. You can use this tool in your social media management and can concentrate on your online marketing success effortlessly.


  • Competitive benchmarking
  • Track your account performance
  • Check competitors

8. Keyhole

Keyhole is yet another analytics tool that offers you an abundance of benefits and features to improve your service. It is easy to track conversations and know the spectator’s emotions around them. You can get a better understanding of the services and solutions people are looking for in your brand. If you are a twitter advertising Company, then you can use this Twitter analytics tool to optimize your performance.


  • Manually track hashtags
  • Conduct competitor research
  • Market analysis report
  • Monitor results of your campaigns

9. Content studio

The best thing about the content studio is its ease of use. ContentStudio is a tool that helps you in finding the right content type around the platform. Just like other tools in this list, this is mainly a social analytics tool, helping you in monitoring the content performance.


  • Helps you in finding the right content
  • Finds most popular tweets
  • Boosts engagement metrics

10. Hootsuite

Last on the list, but not least; this social media analytics tool is one of the renowned tools in the market. The deep features offered by the tool makes it different from its competitors! With this tool, you can get fast and accurate campaign results across diverse social media channels.



  • Hashtag monitoring
  • Discover trending Content
  • Keyword analysis
  • Schedule your Twitter posts in advance
  • Monitor performance


When it comes to social media, it is quite easy to gain the best results with the help of the right set of marketing tools and techniques as compared to other forms of marketing. It is easy to adopt the above-listed tools in your business marketing practices and boost your engagement rate. As we know that market trends and techniques evolve daily, thus you need to adopt new ways in your social strategy every time.

These tools help you in analyzing your performance and the ways the audience interacts with your brand regularly. You can check the weak points of your marketing strategy and, ultimately, can make smarter decisions that boost the traffic on your business website. There are various Twitter analytics tools, and it is your choice to invest in a premium plan or use a free tool whichever suits your requirements. Hopefully, this list helps you to make the right choice for your twitter marketing.

Contact Brandburp

Richa Sharma

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.

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