The need for adopting Search Engine Optimization (SEO) arose intending to identify the purpose and the content of a particular document. It was initially developed taking HTML 4 guidelines as an extension to web accessibility. It was done for unique identification of page titles, reflecting content, keyword headings for individual pages, and ensuring that other tags were treated the same.
The internet evolved, and Google started processing far more “off page” information for determining search results. The objective of SEO services is to ensure pages with correct tags for targeting keywords both for Pay Per Click (PPC) but also for natural searches.
There is a need to understand the particular keywords to be targeted on sales pages and how to enhance business ability in capturing the targeted internet traffic. The best SEO tools are available for this purpose, which are discussed hereinbelow.

Google Search Console: Top SEO Tool

It is free of cost and among the best search engine optimization tools making available the data for website search metrics, including issues such as keyword performance, indexing, etc. It assists in the identification of optimization of high ranking pages and low click-through rates, sitemap, etc.
search console
This tool enables finding problems relating to pages not getting indexed. It also provides index coverage report for better understanding the way Google crawls the site. It also conducts a URL inspection that enables us to see how Google sees the page. It’s overview report also allows us to know the way the site technically performs in search engines.

SEMrush (Freemium): Marketing SEO Tools

It is one of the best multi-function SEO marketing tools available. It helps the improvement of overall technical SEO services by creating quality content and finding link-building features.

  • Enables keywords and competitor ad budget analysis
  • Deep-link analysis
  • Identification of appropriate keywords for PPC campaigns and SEO
  • Provides a better understanding of behavioral and media consumption patterns of potential customers

It observes the domain position, keyword ranking, and related keywords for more traffic generation.

Also Read – Top 10 Social Media Management Tools

Ahrefs: SEO Keyword Tool

It is one of the best SEO tools for backlink analysis and technical SEO. It can be used for keyword research, URL rankings, backlink audits, competitive examinations, and much more.
It also enables analysis of competitors’ sites through organic search reports.


  • Single search yields numerous keywords
  • Provides information about keywords used on the site through ranking history
  • Monitoring of outbound links

KWFinder: SEO Keyword Tool

This link research tool is made use of by various digital marketers globally. It differs from different service providers for backlinks and SEO analysis, through its extensive based live links, best index updation speed, and huge index.

Moz Pro: SEO Software

It is amongst the best SEO ranking tools useful in boosting visibility and ranking on the search engine. This complete SEO toolset provides crawling the web, data collection, and its compilation into actionable reports. The most relevant metrics, such as Domain and Page Authority, are taken into account. It enables SEO auto-pilot to compile reports that are easily legible to be seen conveniently later on, without disturbing the flow of work and other activities. The SEO strategy can even be adapted on the go.
Moz Pro

  • Prioritization of correct keywords
  • The rank tracker provides SEO strategy results
  • Website issues fixed through site crawl
  • Optimization of on-page content
  • Link research enables link building through competitors’ link profile analysis
  • Automation of compelling visual reports and schedules

Answer The Public: Free SEO Tools

Being a keyword research tool provides a comprehensive visualization of searches across devices. Alternatively, the data view can opt for meticulously organized lists. It is among the best SEO tools.

  • Keyword results come in alphabetical listings and comparisons, questions, prepositions, etc., forms
  • Results downloaded to CSV file
  • Availability of current Long-tail and relevant keywords

SpyFu: Free SEO Tools

It is a powerful analysis keyword research tool and shows competitors’ keywords along with their organic searches. It also helps to find profitable keywords for SEO management tools.

  • Provides Expansion keywords and PPC ad tracking
  • Competitors’ PPC strategies and their tracking
  • Competitors’ keywords and clicks

Screaming Frog: SEO Tools Online

This tool lists internal pages by crawling through the whole website, keeping track of crawl level, keyword elements, length, and HTTP status codes and internal and outbound links. Its new power-packed version is a delight to use. These are some of the prominent reasons that make it listed in the search engine optimization tools.

Serpstat: All-in-one SEO Platform

It is an all-in-one tool for tracking a high volume of keywords that performs keyword research, competitor research, ranking tracking, PPC analysis, etc. Some of the features of the best SEO management tools that make it stand out are:

  • Expansion through top-performing keywords
  • Conducts competitors tracking and identification and their ad campaign research
  • Daily competitors’ webpage ranking monitoring

SEOquake: Free SEO Tools

It provides a glimpse of SEO services to beginners and professionals that can be used daily. It is installed as an extension in Google, Firefox, Opera, Microsoft Edge, etc.
It provides the possibility to compare two domains in real-time and an insight into the metrics, internal and external links data.

  • SEObar provides access to SEO summary on any webpage
  • SEO dashboard provides access to SEO overview by opening a lightbox
  • SERP overlay used for SERPs analysis and data export
  • Vast data enables the identification of social media elements and any accessible data sources.
  • Keyword analysis helps the identification of keywords

These SEO management tools help improve website optimization, but they cannot work on their own instead, there is a need to work on them to achieve the best results. The content needs to be SEO optimized and reworking entirely according to the needs and field of specialization to make the best use of these tools available for optimizing business activities to one’s advantage. The best SEO tools available free of cost can be understood and utilized.

Richa Sharma

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.

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