Email marketing has been around for a long time. It’s practical, cost-efficient, and overall, it’s still one of the most commonly used means of communication to reach out to your customers. One of an email marketer’s goals is to get the recipient to take action on the email. So, you mustn’t neglect your Call-To-Action (CTA) buttons. If done correctly, your Call-To-Action can be powerful enough to increase conversion rates and drive traffic to your website.…