Guerrilla Marketing


Guerrilla Marketing isn’t a new concept. It is a marketing strategy that has been in the advertising world for quite some time now. Guerrilla marketing isn’t about making war, but it is about winning one using the element of surprise. Let us understand the concept deeply. What is Guerrilla Marketing? Let us break this term into two. Let’s talk about Guerrilla first. It refers to a non-tactical army, loosely organized, fighting a bigger, more organized…

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