EAT Google


E-A-T has been making buzz since August 2018, and three years since then, it has been mentioned in hundreds of SEO articles. In this blog, we will discuss all the necessary aspects of E-A-T from the scratch and how it is essential in SEO. Understanding EAT Before jumping onto any other thing, let us first understand EAT’s concept. EAT stands for expertise, authoritativeness, and trustworthiness. It holds its roots in Google’s search quality rater guidelines,…

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