Facebook, hands down, is perhaps the most widely used social media platform around the globe. Numbers suggest that above 65% of adults in the US use Facebook, which makes it an excellent platform for business promotions.

Running ads on Facebook helps your business reach interested leads, and eventually, they get engaged with your business. There is no doubt over the fact that Facebook advertising services are among the best ways for you to reach new leads and reengage the existing ones to turn them into sales.

Ads should always be attractive and compelling that force users to click. If they are obsolete and ponderous, you may never get the desired clicks. Thankfully, there are several practices on how to create compelling ads to make people click on them. In this post, we will be uniformly discussing some of these practices. Keep reading to discover more.

Choose the ad objectives wisely

First thing first, every online marketing agency will always look to set up an ad objective. Choosing the right goal is the initial step. If you don’t set the right goal you risk your ad falling short of your expectations. Choosing the right ad objective should always be prioritized to drive favorable results. Facebook ad objectives are generally broken into three categories,

choose ad objectives wisely

  • Awareness
  • Consideration
  • Conversion

Awareness includes brand awareness and reach. Consideration includes traffic, engagement, app installs, video views, lead generation, and messages. Conversions include catalog sales and store visits.

You can try different ad formats

Next on the list is to try different ad formats. Facebook offers various ad formats that you can use to create engaging ads. Below are some of the ad formats you should be knowing,

  • Image ads
  • Collection ads
  • Video ads
  • Stories ads
  • Carousel ads
  • Slideshow ads
  • Instant Experiences
  • Messenger ads

Take a look above, and you will find there are numerous options for your Facebook ad formats. You have no limits in creating ads and you should always be looking for different ideas to create your ads.

Set the audience you are targeting

You should always look to experiment with Facebook ads with your target audience. Facebook also offers advanced targetting that enables you to reach a specific set of audience. You can establish your target audience by defining information like,

Set Audience

  • Age
  • Gender
  • Location
  • Income
  • Occupation
  • Buying Habits

Once you fetch all this, you can easily form a buyer persona. These personas let you know who you are targeting so you can deliver the best ad experience.

Avoid text on images

Always remember ads should be clean and clear so that the user can easily read and understand them. Therefore, no need to use text on images. Instead, use the text/headline/link description boxes.

In any case, if you wish to use text on your image, go for a smaller font and fewer words text on your image to lower the proportion of text to image. Use text overlay tools to get your ad approved.

Use the carousel format with multiple images

Carousel always shows you several images so that you could scroll through them at the same cost. If you are dealing with a lot of products, you can easily display them in the carousel.

carousel format

Take care of your visuals

When a website marketing company creates ads for Facebook, it focuses on using high-quality visuals. These visuals are the first thing that catches your audience’s attention. Below are some of the best practices you should be following if you use images in your ad

  • Ensure your images fits with your brand
  • The visuals should be grainy and pixelated
  • Images shouldn’t be stretched
  • Always limit the amount of text used on the images

If you use videos on your ads, below are the things you should keep in your mind.

  • Your video footage should be clear and shouldn’t be shaky
  • Audio should be clear and consistent throughout the video
  • Try and catch your audience attention right from the beginning
  • Your video should have a goal

Track you ads

The last step in this process is to track your ads. You don’t want to launch ads and never check back in on them. Instead, you need to keep a track of your ads and ensure that they are driving the results you desire. Here, you should be monitoring some of the important metrics like,

  • Clicks
  • Engagements
  • Impressions
  • Click-through rate (CTR)
  • Conversion rate

All these metrics play an important role as they will aid you in seeing if your ads are driving results or not. If these metrics aren’t up to the mark, you may want to revisit your ad content and try to improve it and make it perform better.

Time to wrap up: So here are the 7 best Facebook ad practices that are capable of creating compelling ads. If you want to promote your business via Facebook advertising services, consider these points before starting.

Akansha Pandey
Author

She loves to write about what she has learned in all these years in the industry. She thinks that knowledge should be shared with everyone.

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